{"title":"Young Huh Collaboration","description":"","products":[{"product_id":"soru-carmine","title":"Carmine - Soru","description":"\u003cp\u003eAn adaptation of the wallcovering we designed with Young Huh for her home in New York, Soru distils the original into essential elements.\u003c\/p\u003e\u003cp\u003eThe name Soru comes from the Korean 소루—an ancient term for pavilion or tower. In traditional Minhwa, these elevated structures symbolise scholarly retreat and heightened perspective, evoking watchtowers and contemplative spaces that suggest both refuge and vantage point.\u003c\/p\u003e\u003cp\u003eReinterpreting centuries-old visual language, Soru offers a timeless expression of Korean heritage reimagined for contemporary interiors.\u003c\/p\u003e","brand":"Fromental Design","offers":[{"title":"Product","offer_id":56581479268687,"sku":"K052-01","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"Sample","offer_id":56581479301455,"sku":"BS-K052-01","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"Sales Panel","offer_id":56581479334223,"sku":"PL-K052-01","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"A3 Sample","offer_id":56581479366991,"sku":"A3-K052-01","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/0002\/8239\/files\/soru_carmine_K052-01_IMG_product1.jpg?v=1774624041"},{"product_id":"minhwa-when-tigers-used-to-smoke","title":"When Tigers Used To Smoke - Minhwa","description":"\u003cp\u003eInspired by a detail from the design created for Young Huh’s home, When Tigers Used to Smoke transforms a playful vignette into a standalone decorative artwork. A hand-painted smoking tiger and rabbit are framed by a printed border inspired by traditional Korean design. The title references the Korean folktale refrain “When Tigers Used to Smoke” — a whimsical equivalent to “Once upon a time” — evoking a world in which animals serve as enduring protagonists of folktales both humorous and profound. \u003c\/p\u003e\u003cp\u003eFramed in stained, oiled and waxed Oak. \u003c\/p\u003e","brand":"Fromental Design","offers":[{"title":"Default Title","offer_id":57893881741647,"sku":"AW-YH01-01-OS-A","price":2900.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/0002\/8239\/files\/AW-YH01-01-OS-A_product1.jpg?v=1781179507"},{"product_id":"minhwa-myeoh","title":"Myeoh - Minhwa","description":"\u003cp\u003eInspired by a detail from the original wallcovering created for Young Huh’s home, Myeoh pairs a hand-painted cat with a printed geometric border drawn from Korean decorative arts. The cat’s wistful expression lends the piece a gentle humour, while its subject carries deeper cultural significance: during Korea’s Joseon Dynasty, cat paintings were cherished symbols of longevity and good fortune. Reimagined as a standalone artwork, Myeoh captures the wit, allegory, and rich narrative tradition at the heart of Minhwa. \u003c\/p\u003e\u003cp\u003eFramed in stained, oiled and waxed Oak. \u003c\/p\u003e","brand":"Fromental Design","offers":[{"title":"Default Title","offer_id":57894183764303,"sku":"AW-YH01-02-OS-A","price":2900.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/0002\/8239\/files\/AW-YH01-02-OS-A_product1.jpg?v=1781182789"}],"url":"https:\/\/fromental.com\/en-us\/collections\/young-huh-collaboration.oembed","provider":"Fromental","version":"1.0","type":"link"}